Alex de Ronde is a New York–based brand partnerships, licensing, and IP strategist working at the intersection of art, commerce, fashion, and culture. His practice focuses on building thoughtful, long-term collaborations between artists, estates, and global brands, translating creative legacy into meaningful presence in the marketplace.

Over the course of his career, Alex has worked across fashion, beauty, design, and luxury, collaborating with brands including Adidas, Coach, Comme des Garçons, Dior, Longchamp, Off-White, MAC Cosmetics, Raf Simons, Saint Laurent, Tiffany & Co., and Uniqlo. He currently serves as Head of Brand Partnerships & Licensing at 291 Agency, where he leads collaboration strategy and IP development with both living artists and artist estates.

Previously, Alex spent eight years as Director of Brand Partnerships at Artestar, where he managed and expanded global licensing and collaboration programs for some of the most influential figures in modern art, including the Estate of Jean-Michel Basquiat, the Keith Haring Studio, Kenny Scharf, and the Robert Mapplethorpe Foundation.

With a foundation in design and creative production, Alex brings a holistic perspective to partnership building that combines strategic rigor with an understanding of creative process, storytelling, and execution. He holds a Bachelor of Humanities and Arts (B.H.A.) in Design & Decision Science from Carnegie Mellon University.

I’ve worked with many brands, including:

Adidas ✠ Absolut ✠ Aries ✠ Axel Arigato ✠ Bershka ✠ CASETiFY ✠ Clinique ✠ Coach ✠ Coca-Cola ✠ COMME des GARÇONS ✠ Converse ✠ Disney ✠ Dior ✠ Dover Street Market ✠ Études ✠ Gucci ✠ Heron Presto ✠ Junya Watanabe ✠ Lacoste ✠ Lanvin ✠ Longchamp ✠ Ludovic de Saint Sernin ✠ Off-White ✠ MAC Cosmetics ✠ Mattel ✠ MISBHV ✠ Netflix ✠ Noah ✠ Olympia Le-Tan ✠ Palm Angels ✠ Pandora ✠ Pangaia ✠ Pleasures ✠ Polaroid ✠ Proenza Schouler ✠ Pull&Bear ✠ Raf Simons ✠ Reebok ✠ Repossi ✠ Saint Laurent ✠ Sanrio ✠ Samsung ✠ The Skateroom ✠ Tiffany & Co. ✠ Uniqlo ✠ Zara ✠ 


Services I provide include:

Brand partnerships strategy

Artist & estate licensing 

Intellectual property development

Archive bulding & commercialization

Creative direction & design production

Long-term IP & legacy strategy


I like to say that:

My work is rooted in culture, guided by strategy, and focused on building long-term value through archives, partnerships, and licensing.


My work experience includes:

291 Agency, Head of Brand Partnerships & Licensing
Thrillion, Director of Strategy & Operations
Department Projects, Owner
Artestar, Director of Brand Partnerships & Sales
Aruliden, Brand Strategist & Design Producer
Opening Ceremony, Graphic Designer

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You can email me here.

You can add me on LinkedIn here.